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5 results for "gen-z"

Gen Z's Home-Buying Bet: Midsized U.S. Cities Lead

Gen Z owns just 2.2% of large U.S. homes. Salt Lake City tops at 3.6%, signaling where young buyers can still find space and value.

Redfin Blog|about 4 hours ago

Housing Market

Homebuying 2026: Budget Crisis, Mounting Fraud, and the Battle Between

77% of homebuyers exceed their original budget, with 10% overshooting by $80,000 or more. Millennials and Gen Z face the highest payment risk, while 1 in 4 buye

HousingWire|2 days ago

Housing Market

Home Renovation Revolution: Why Americans Are Redefining Homeownership

65% of American homeowners are choosing renovation over relocation, with millennials and Gen Z leading at 77%. Elevated mortgage rates, high prices, and limited

Redfin Blog|5 days ago

Housing Market

Housing Squeeze: Bank of Mom and Dad Funds 59% of Gen Z Home Purchases

59% of parents financially assist children with home purchases as first-time buyer age hits 40. This family dependency distorts the market, jeopardizes parental

Realtor.com News|7 days ago

Housing Market

Disruptive Homebuilder Marketing: Taylor Morrison's Strategic Bet with

Taylor Morrison's campaign generated 3,500 leads in 24 hours by giving away a house with Liquid Death water. This move reflects a structural shift in homebuilde

HousingWire|10 days ago