Florida's condo market lost $2.3 billion in value last quarter. But in a conference room in Oceanside, the conversation wasn't about losses—it was about scaling without a brokerage badge.

The Big Picture

The Reside Oceanside Mastermind Conference, held in Florida, was the first major in-person gathering for the brokerage-agnostic coaching platform since its acquisition by Robert Palmer—who leads LPT Realty and its parent LPT Aperture Holdings. Attendees included team leaders, coaches, and brokerage operators from across the U.S. and Canada. Palmer, who announced the acquisition in February, said additional platform developments are in progress but not yet public. “We’re building infrastructure that most of the industry hasn’t even seen yet,” he said. “And we’re being intentional about how and when we share it.”

The event underscored continued demand for brokerage-agnostic coaching platforms as agents and team leaders seek ways to scale in a changing real estate market. Reside co-founders, including Jon Cheplak, highlighted continuity in leadership and strategy, while pointing to added resources under new ownership. “What mattered most to me was ensuring Reside ended up in the right hands,” Cheplak said. “This means aligned values, shared vision, and more resources to take it further. After this event, I can say with certainty: it did.” Cheplak will continue in a leadership role as coach-in-chief, working with team leaders on performance and coaching initiatives.

“The agnostic coaching model is gaining traction as agents prioritize growth over brokerage loyalty.”

By the Numbers

• Attendees: Over 200 team leaders, coaches, and brokerage operators from across the U.S. and Canada.
• Brokerages represented: eXp Realty, Keller Williams, RE/MAX, Coldwell Banker, Side, and independent brokerages.
• Acquisition: Announced February 2026 by Robert Palmer, CEO of LPT Realty.
• Leadership continuity: Jon Cheplak remains as coach-in-chief, preserving core strategy.
• Platform reach: Operates across multiple states and provinces, with no exclusive brokerage ties.

Why It Matters

Reside's agnostic coaching model arrives at a pivotal moment. The real estate industry is facing increasing fragmentation: agents are less loyal to traditional brokerages and seek platforms that offer scalability tools without restrictions. The acquisition by Palmer, a seasoned operator, signals that capital is flowing toward models that prioritize performance over affiliation.

Winners here are agents and teams that embrace continuous coaching. Losers could be brokerages that fail to adapt, as talent migrates to more flexible ecosystems. “We’re not building a company where only the top 20 percent produce,” said Jamie Seneca, a team leader and one of Reside’s original members. “We’re building a company where producing is the standard.” The conference emphasized that community and face-to-face coaching are key differentiators.

What This Means For You

For agents and team leaders, the conference offered practical takeaways. The focus on community and in-person coaching was a recurring theme. Ross Hardy, a coach and team leader within the Reside platform, said: “Getting to meet so many of my coaching clients face-to-face was the highlight. Being able to pour back into the people who have helped build our business—that’s what matters. The community around Reside is different.”

1. 1Invest in coaching platforms that are not tied to a single brokerage; flexibility is key to scaling.
2. 2Prioritize in-person events to build deep relationships with clients and peers.
3. 3Measure success by the productivity of the entire team, not just the top 20%.

What To Watch Next

The coming months will be crucial for Reside. Palmer hinted at infrastructure developments that “most of the industry hasn’t seen.” If these include AI tools or predictive analytics, they could redefine real estate coaching. Also watch for integration with LPT Realty: will independence be maintained, or will synergies benefit members?

Additionally, the 2026 housing market faces interest rate pressures and regulatory changes. Platforms like Reside could become a haven for agents seeking stability and growth amidst uncertainty.

The Bottom Line

Reside is betting that coaching can transcend brokerage ties. The conference showed there’s appetite for this approach, but the real challenge will be maintaining momentum while integrating with a parent brokerage. If it balances independence and resources, it could set the standard for the next decade of real estate coaching.

Deeper Analysis: Market Context

The timing of the conference is no coincidence. In 2026, the U.S. housing market is experiencing a slowdown in sales due to mortgage rates hovering around 7%, according to the National Association of Realtors. In this environment, agents are seeking to differentiate through productivity rather than affiliation. Reside offers a model that promises to improve performance regardless of brokerage, making it attractive in a down cycle.

Moreover, brokerage fragmentation is accelerating. Large firms like Anywhere and RE/MAX have reported declines in agent count, while independent platforms like Reside capture those seeking flexibility. According to a 2025 report by consultancy RealTrends, 40% of agents would consider switching brokerages in the next two years, with the top reason cited being access to quality coaching and training.

Implications for Investors and Operators

For investors, Palmer's acquisition of Reside represents a bet on the agnostic coaching niche. If the platform scales, it could generate significant returns by capturing a base of agents that would otherwise be dispersed. However, the risk is that integration with LPT Realty dilutes the independence that attracts users. Palmer must demonstrate he can maintain neutrality while leveraging the brokerage's resources.

For brokerage operators, the lesson is clear: coaching is no longer a nice-to-have but a competitive differentiator. Brokerages that fail to invest in high-quality training platforms will lose talent. Reside shows that agents are willing to pay for coaching not tied to a brand, putting pressure on traditional brokerages to rethink their models.

Near-Term Catalysts

In the next six months, several events could move the needle for Reside. First, the launch of new technology tools, possibly AI-based, that Palmer hinted at. If these tools measurably improve agent productivity, they could attract more users and validate the model. Second, the release of performance metrics for Reside members, such as transaction volume or income per agent, could serve as social proof. Third, any announcement of partnerships with additional brokerages or international expansion could accelerate growth.

On the flip side, risks include a deeper recession that reduces spending on coaching, or internal conflicts between Reside's independent culture and LPT's corporate structure. Transparency in integration will be key to maintaining member trust.

Investor Takeaway

In summary, Reside is uniquely positioned to capitalize on the trend toward agnosticism in real estate coaching. The Oceanside conference demonstrated a solid community and demand, but true success will depend on execution in the coming quarters. For agents and team leaders, the recommendation is to evaluate whether platforms like Reside offer the necessary return on investment in terms of time and cost. For investors, it's a case study in how private capital is reshaping ancillary services in the real estate sector.